Creating Together for MedTech
This fall, Cicor ran its most comprehensive campaign to date. Built around close collaboration between engineering, sales, and marketing, the campaign positioned Cicor as a trusted development and manufacturing partner for healthcare technology across Europe, while showcasing the people and expertise behind our solutions.
Healthcare technology is one of Cicor’s strategic focus markets and plays a key role in our 2028 strategy. The 2025 Medical Engineering campaign was designed to reflect this long-term commitment. The aim was to increase Cicor’s visibility within the European MedTech market, position Cicor not just as an engineering or manufacturing provider but as a partner covering the full journey from development to industrialisation, and support lead generation around the industry-leading trade shows COMPAMED and MEDICA in Düsseldorf.
To achieve this, the campaign followed the principle of “Creating Together”. We put the spotlight on Cicor’s engineering experts, showcasing their expertise and demonstrating how it enables our customers to create better products. Each expert covered a different topic that was present throughout all campaign activities: smart wearables, Edge AI, system engineering, miniaturisation, and qualification and EMC. Their contributions formed the backbone of the campaign content and ensured technical credibility throughout.
One story, many touchpoints
The campaign ran in English, German, and French across Europe and combined multiple touchpoints to reach MedTech decision-makers at different stages of their journey:
- Paid advertising on LinkedIn, Google, and in specialist industry media and newsletters
- Organic communication via Cicor’s own LinkedIn channels and mailings to existing customers
- A dedicated webinar ("Medical Engineering Day") with Cicor’s engineering experts
- Strong on-site presence at COMPAMED and MEDICA in Düsseldorf
- Two in-depth white papers as technical lead magnets
Strong engagement across channels
The campaign reached MedTech professionals from leading companies across Europe and generated strong engagement across channels. COMPAMED and MEDICA were particularly successful, resulting in more new contacts than ever before. The webinar attracted a broad audience and was well attended, with active participation and discussion around the expert topics.
Beyond the numbers, the campaign also delivered something less tangible but equally important: increased visibility for Cicor’s expertise and a clearer perception of what we can offer as a development and manufacturing partner in healthcare technology.
COMPAMED and MEDICA in Düsseldorf, Germany
Cicor was represented with two stands: our main presence at COMPAMED and an additional booth within the MEDICA Wearable Technologies Pavilion. The combined setup allowed us to ideally showcase our comprehensive services from design to manufacturing.
Visitor engagement was very strong throughout the week, resulting in 30 percent more sales leads compared with 2024. The high activity level and positive feedback underlined our growing visibility and relevance within the MedTech industry.
A sincere thank you goes to everyone who contributed to the preparation, organisation and on-site support during the four days in Düsseldorf. The great team spirit at both stands played a key role in making this year’s appearance one of our most successful to date.
Thank you for making it happen
This campaign would not have been possible without strong collaboration across the organisation. A big thank you...
- to the five experts who were at the centre of the campaign, for preparing interviews, filming videos, contributing to white papers, presenting at the webinar, and representing Cicor at COMPAMED and MEDICA,
- to our sales colleagues for their market insights,
- to our engineering teams for sharing their expertise and investing time alongside their daily project work,
- to everyone else who helped bring this campaign to life.